Take Advantage of Every SEO Opportunity Despite what you might think small businesses do have distinct SEO advantages that big businesses do not, especially in the Mental Health industry. Obviously, the big businesses have their advantageous. However, once we've gotten past that reality, and you focus on the strategic options you do have as a small business owner, you can get started on implementing the advantages and enjoying onl...

What is an Echo Link? One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. In today's Whiteboard Friday, Rand explains what's going on. One quick note: Rand mentions a bit.ly link in this video that isn't quit...